Forget generic visuals. With Amaro’s custom model feature, your AI doesn’t just create images — it understands your product and brand, delivering AI content creation that’s as unique as your product.

From high-fidelity product images to detailed mockups and full-fledged photoshoots, everything is designed to match your style and vision. Let’s explore how Amaro’s custom models are transforming the way you create AI-driven content.

What are custom models in generative AI?

Custom models in generative AI are specially trained models designed to understand and replicate specific assets, styles, or content based on the images you provide. 

Rather than relying on generic AI solutions, these models learn from your unique data, allowing them to generate outputs aligned with your brand’s visual identity or product characteristics.

Why are custom models important? They allow you to create tailored AI workflows that deliver highly accurate and consistent results, without the limitations of one-size-fits-all models. Whether you're aiming for a unique design aesthetic, precise product shots, or a specific style, custom models make it possible.

And with Amaro, creating these models is simple and intuitive. You can train them on your own images, developing a custom model that speaks to your exact needs. The best part? Fine-tuning is straightforward, giving you full control over how your AI-driven content unfolds.

Benefits of creating new models on Amaro

Customization

Every brand is unique, and your content should reflect that. With Amaro’s custom models, you can train the AI to understand your product, its features, and even the style of imagery you prefer. For instance:

• Want a clean, minimalist look for your product catalog? Train the AI to generate images with a plain white background and soft lighting.
• Need lifestyle images with a specific aesthetic? Customize your model to generate scenes that align with your brand’s tone.

Precision

Say goodbye to generic outputs. Custom models allow your AI to focus on the details that matter most to your business. Whether it’s the texture of a fabric, the intricate design of jewelry, or the right angle for a product shot, the model learns to deliver exactly what you need.

Efficiency

Manual content creation takes time — often too much of it. By creating models that automate repetitive or complex tasks, you can free up your time to focus on strategy and creativity. Need a hundred product variations? A custom model can generate them in minutes.

Scalability

As your business grows, so do your content needs. Custom models let you scale effortlessly. Whether you’re launching a new product line or running multiple campaigns, your pre-configured models can adapt to produce assets at scale without sacrificing quality.

Cost-effectiveness

High-quality photoshoots can be expensive. Custom models help you achieve similar results at a fraction of the cost, making professional-grade content creation accessible to brands of all sizes.

A step-by-step guide to creating a custom model

Creating a new custom model is simple and user-friendly. Here’s how to do it on Amaro:

Step 1. Add general information

Give your model a name and a description:

• Name: Pick something that reflects its purpose or focus — it’ll make it easy to find later.
• Description: Add a short blurb explaining what this model is for. This will appear in your node/custom models library and act as a handy reminder of its use.

Step 2. Create a trigger word and decide asset complexity

Here’s where the magic starts to take shape – choose a unique, made-up trigger word like “IPHNE” or “CYBRPNK.” This word will represent your concept during training and can be included in prompts to activate it later.

For detailed concepts (e.g., intricate textures or text), set higher complexity. This requires more training time and detailed captions. For simpler ideas, stick closer to Basic for faster, easier results.

Step 3. Upload images and add descriptions

Now it’s time to upload your training data. Select 12–20 high-quality JPEG or PNG files. Use diverse visuals that show different angles, settings, or aspects of your concept. For example, it could be a character in various poses and lighting, or a product styled in multiple environments.

And don’t forget to add captions for each image (optional but recommended). If you describe one, be consistent and describe them all. Including your trigger word in these captions helps the model understand how to apply your style. Consider these examples:

• “An IPHNE seated in the sand on top of a picnic blanket surrounded by oranges and lemons.”
• “A white mug with a TOK logo on it placed on a granite kitchen counter in front of a full kitchen cabinet.”

Step 4. Save and use your model

When everything looks great, hit save. Now you can:

• Create uniform, professional-quality images for every product — no studio required
• Use your custom models across multiple projects or campaigns, easily integrating it into your workflows and the generation/editing suites
• Share it with your team to ensure consistency in your creative processes
• Continuously refine and adapt it over time as your needs and vision evolve

AI content creation that speaks your brand’s language

Consider e-commerce brands, for example. Visuals aren’t just about showcasing products — they’re about telling a story. Whether it’s a sleek, minimalist vibe or vibrant, lifestyle-focused imagery, the way your products are presented shapes how customers perceive your brand.

But creating these visuals can be a challenge: costly photoshoots, endless revisions, and the struggle to maintain consistency across a growing product line. This is where custom models make a difference. With a few clicks, you can train the AI to align with your brand’s visual style. 

For example, imagine running an online store for artisanal ceramics. You want every product to be displayed on soft, neutral backdrops with natural lighting that enhances their handmade details. 

With a custom model, Amaro can produce these images effortlessly, ensuring every mug, vase, or plate fits seamlessly into your catalog. The result? A consistent, polished brand presence that captivates customers and boosts conversions — all while saving time and costs.

Your AI, your rules (with custom models)

Creating custom models on Amaro isn’t just about generating images: it’s about redefining how you approach AI content creation. Whether you’re looking to save time, enhance precision, or scale your creative efforts, Amaro’s custom models give you full control over the process.